K-Fed's Album cover sucks!

Kevin Federline better known as K-Fed is releasing his debut album oddly titled "Playing with Fire". Is he for real? That cover looks so low-budget and tacky that I'm sure it really reflects how retarded the album will be, all I can say is this is pure trash.
The other pictures are for an upcoming issue of GQ
magazine and they suck just as well, I've never seen anyone try so hard to be cool.